Privacy Policy
Effective Date: May 18, 2009
New Beginnings Chiropractic ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.nbchealthy.com), interact with our social media advertisements (such as Facebook Lead Forms), or use our services.
Please read this Privacy Policy carefully. By accessing or using our website and services, you agree to the terms outlined in this policy.
1. Information We Collect
We may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services. The personal information that we collect depends on the context of your interactions with us and the choices you make.
The personal information we collect may include the following:
•Contact Information: First name, last name, phone number, email address, and mailing address.
•Health and Intake Information: Date of birth, age, primary and secondary insurance information, and brief descriptions of your reasons for seeking care (e.g., baby/infant care, child care, adult care).
•Social Media Lead Data: Information submitted through third-party platforms like Facebook or Instagram lead generation forms.
2. How We Use Your Information
We use the personal information collected via our website and advertising forms for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.
We use the information we collect or receive:
•To facilitate account creation and the scheduling process: We use your contact information to reach out to you regarding appointment scheduling, 5-minute phone consultations, and insurance benefit verifications.
•To send administrative information to you: We may use your personal information to send you product, service, and new feature information and/or information about changes to our terms, conditions, and policies.
•To fulfill and manage your requests: We may use your information to fulfill and manage your requests for information or consultations made via our website or third-party advertising platforms.
•To communicate with you via text/SMS: By submitting your phone number, you consent to receive SMS messages from our office regarding your inquiry. Message and data rates may apply.
3. How We Share Your Information
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
We may process or share your data that we hold based on the following legal basis:
•Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
•Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
•Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
We do not sell, rent, or trade your personal information to third parties for their promotional purposes.
4. Third-Party Websites and Advertising
Our website and advertisements may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave our site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information.
Specifically regarding Facebook Lead Ads: If you submit your information through a Facebook Lead Form, that data is collected by Facebook and passed to us. Facebook's use of your data is governed by their own Data Policy. We use the data provided solely to contact you regarding the services you inquired about.
5. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
As a chiropractic office, we are committed to maintaining the confidentiality of your health information in accordance with applicable state and federal laws, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable to our practice.
6. Policy for Minors
We do not knowingly solicit information from or market to children under the age of 18 without parental consent. If you are under 18, a parent or guardian must submit forms on your behalf. If we learn that personal information from users less than 18 years of age has been collected without parental consent, we will deactivate the account and take reasonable measures to promptly delete such data from our records.
7. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
New Beginnings Chiropractic
123 Union Street, Suite 100
Easthampton, MA 01027
Phone/Text: (413) 203-5071
Email: info@nbchealthy.com